Safer Road for Everyone!
At किं (Kim) Family, we are committed to transforming road safety through smart, human-centered innovations. As a technology-driven company, our mission is to create a series of intelligent, accessible products that make roads safer for everyone—riders, drivers, and pedestrians alike. With a deep focus on behavior-based design and AI integration, we aim to reduce road accidents and improve travel efficiency. Our products are built with simplicity, purpose, and adaptability in mind, keeping user safety at the core. We believe every journey should be safer, smarter, and screen-free..
Our first product, Path, is a screenless, AI-powered navigation device that sets the tone for what we call invisible safety—tech that blends seamlessly into everyday life without demanding attention. It’s designed to quietly do the heavy lifting while you focus on the road ahead.
We’re just getting started. We believe that the future of road safety lies in intelligent, intuitive tools that work with the rider, not on the rider. Safety should be accessible, ambient, and built into every journey. With “Path,” we begin this mission—but the road ahead is filled with possibility.
Path is the first product in the Kim Family lineup— an AI-powered-powered navigation device that sets the tone for what we call invisible safety—tech that blends seamlessly into everyday life without demanding attention. It’s designed to quietly do the heavy lifting while you focus on the road ahead.
Built with Bluetooth Low Energy (BLE) and precision sensors, Path redefines navigation by guiding users safely through body cues instead of screen visuals or audio. Whether you’re in a noisy environment or under the blazing sun, Path ensures seamless navigation without distractions. With no screens or voice commands, Path blends into your ride and supports focused, accident-free travel, starting a new era of road safety innovation.
Path is designed to communicate directly with the rider’s body, eliminating the need for screens or audio alerts. In noisy traffic or during high-speed rides, where audio cues often fail and screens can be dangerous, Path delivers precise tactile feedback—subtle, intuitive vibrations that guide you safely. The device provides haptic feedback in three customizable stages as you approach a turn, giving you time to prepare and respond calmly. It vibrates on the left side when you need to turn left, and on the right side for a right turn, creating a natural connection between direction and sensation.
Our adaptive AI system continuously learns from your riding behavior—such as speed, reaction time, and route preferences—and improves its responses over time. Whether it’s suggesting alternate paths, adjusting for delays, or optimizing future trips, Path evolves with every ride to deliver a safer, more personalized navigation experience.
Unlike traditional navigation systems that constantly demand your attention, Path is built to work in the background—quietly, intelligently, and intuitively. On Indian roads, where unpredictability is the norm and distractions can be fatal, even glancing at your phone for a second can lead to serious consequences. Path solves this by eliminating the need to constantly look at a screen or listen for audio cues that may be drowned out by honking traffic, engine noise, or helmet insulation.
Instead, Path guides you through subtle haptic signals—vibrations that are easy to feel but never overwhelming. As you approach a turn, Path vibrates in three gradual stages to help you anticipate it with confidence. A vibration on the left side indicates a left turn, and the right side signals a right turn, creating a simple, muscle-memory-like system that’s both natural and reliable. There’s no need to break focus, take your eyes off the road, or second-guess your next move.
India sees a staggering 1.73 lakh road deaths every year, with one life lost every three minutes—the highest fatality rate of any country. This ongoing crisis reflects the harsh reality of our roads, where chaos, congestion, and poor infrastructure claim lives daily. Two-wheeler riders are the most vulnerable, accounting for nearly 45% of all fatalities, often falling victim to delayed decisions, distractions, and the absence of real-time guidance or protective support.
Traditional road safety initiatives have predominantly focused on post-accident responses, such as emergency care and legal reforms. While these are essential, they address the consequences rather than the root causes. Path aims to shift this paradigm by offering a proactive, preventive solution. By providing intuitive, screen-free navigation through haptic feedback, Path minimizes distractions and helps riders make timely decisions, potentially reducing the risk of accidents before they occur. In a country where road conditions are unpredictable and distractions abound, such innovative approaches are not just beneficial—they’re imperative.
Path helps save time and fuel by optimizing every ride. The AI ensures riders reach their destinations via the most efficient routes, reducing emissions and idling time. Since it’s a BLE-powered device, Path consumes very little energy, making it not only cost-effective but also environmentally conscious. By making commutes quicker and cleaner, we contribute to a more sustainable future, one ride at a time.
Path is just the start. Our roadmap includes an AI-based crash detection system, bike airbags, and smart insurance models based on real rider behavior. Fleet managers will benefit from advanced tools to monitor and improve employee riding habits. We’re also developing an SDK to allow third-party apps to integrate with our ecosystem, enabling a broader range of safety-focused innovations. The future of road safety is smart, adaptive, and rider-first—and we’re building it, step by step.
At Path, we’re still in the exciting phase of building our core team. This is a rare opportunity to be part of something from the ground up — shaping not just a product, but a culture, a vision, and a shared mission.
We’re looking for passionate, curious, and driven individuals who thrive in fast-moving environments, enjoy solving meaningful problems, and want to grow alongside a supportive and ambitious team. Whether you’re an engineer, designer, strategist, or creator — if you’re eager to make an impact and help us bring our vision to life, we’d love to hear from you.
How to Join:
If you’re interested in joining our journey, reach out to us at vineet@path.kim with a brief note about yourself, your background, and why you’re excited to work with us. We’ll get back to you as soon as we can.
We can’t wait to meet you.